Your Journey Starts Here,
Tiki Village Pub: Integrated Marketing & Activation Blueprint
Prepared by: Magix Marketing Solutions
Date: July 2025
Features showcase
A features section highlights your product’s key attributes, engaging visitors and boosting conversions.
1. Business & Audience Context
A. Business Goals
- Increase afternoon (12–6 PM) footfall
- Attract students (18+) from local colleges/universities and the general public
- Build a loyal, repeat customer base
- Enhance brand visibility in the competitive Bangalore pub scene
B. Primary Audience Segments
- Students: St Pauls College, St Claret College, Soundarya Institute, RR Institutions, Sapthagiri College of Engineering, Acharya Institute of Technology, HKBK College of Engineering, Ramaiah Institute of Technology, Nitte Meenakshi Institute of Technology, Presidency University, Reva University, Seshadripuram First Grade College, IISc, and others.
- General Public: Young professionals, local residents, families, working adults, and groups seeking value and vibrant experiences.
2. Strategic Positioning & Messaging
- Brand Position: “Tiki Village Pub – The go-to afternoon hangout for students and locals: affordable, fun, and always buzzing.”
- Core Messages:
- “Unbeatable deals every afternoon!”
- “Student specials, group offers, and unique events for all.”
- “Your neighborhood spot for great food, drinks, and memories.”
3. Offer & Menu Engineering
| Offer Type | Price Point | Timing | Target Audience | Details/Examples |
|---|---|---|---|---|
| Student Special Menu | ₹99–₹199 | 12–5 PM | Students, Public | Burgers, pizzas, rolls, fries, mocktails |
| 1+1 on Drinks/Food | N/A | 12–7 PM | All | Select beers, cocktails, appetizers |
| Under ₹99/₹199 Combos | ₹99/₹199 | All day | All | Sandwich + drink, pizza slice + mocktail |
| Unlimited Pizza/Snacks | ₹299–₹350 | Afternoons | Groups, Public | Unlimited pizza/fries for 90 mins |
| Beer by the Mug | ₹99 | Select Days | All | Weekday or match day special |
| Lunch Combos | ₹199–₹295 | Weekdays | All | Full meal + soft drink |
| Event-Based Freebies | Free/Discounted | Match Days | All | Free beer for every 4 wickets, etc. |
| Happy Hour Extension | 25–40% off | 12–7 PM | All | On total bill or select items |
| Sangria/Mocktail Unlimited | ₹333 | Select Days | All | Unlimited for 2 hours |
Menu Engineering Best Practices:
- Rotate “Student Specials” monthly to keep the menu fresh and exciting.
- Feature local flavors and crowd favorites.
- Use clever, fun menu names and group drinks for easy ordering
4. Event Programming & Experiential Marketing
- Themed Trivia Nights: Weekly quizzes (pop culture, sports, college rivalry)
- Live Music & Open Mic: Feature student bands, local artists, and open mic afternoons2.
- Board Game/E-Sports Tournaments: FIFA, Valorant, or classic board games
- Sip & Paint/DIY Workshops: Art or mixology sessions with a drink/snack included
- Sports Screenings: IPL, football, cricket with themed offers (e.g., 1+1 beer during live matches)
- Karaoke Lunches: Casual, fun afternoons with prizes for best performances
- Society/Club Meetups: Partner with college societies for regular gatherings
Execution Tips:
- Plan events at least 2 weeks in advance, promote across all channels, and use in-pub posters/flyers for buzz2.
- Offer group discounts and free entry for event participants.
5. Digital Marketing & Community Engagement
A. Social Media Activation
- Platforms: Instagram, Facebook, WhatsApp, Twitter
- Content: Daily stories, reels, event teasers, behind-the-scenes, customer testimonials, influencer takeovers34.
- Contests: “Best Groupfie at Tiki Village,” “Tag & Win,” “Caption This”
- Geo-Targeted Ads: Target students and young professionals within a 10km radius3.
- Influencer Partnerships: Invite food bloggers, student influencers for reviews and event hosting4.
B. Campus & Community Outreach
- Student Ambassadors: Recruit from each college; incentivize with free meals, event passes, or stipends5.
- On-Campus Promotions: Posters, flyers, QR codes on notice boards, cafes, hostels
- Collaborations: Partner with societies for co-branded events and cross-promotion5.
C. Email & WhatsApp Marketing
- Monthly Newsletters: Upcoming events, exclusive deals, birthday specials
- WhatsApp Broadcasts: Real-time updates on flash deals and events
D. SEO & Listings
- Optimize Google My Business, Zomato, Swiggy, and other local platforms
- Encourage reviews: Run “review and win” campaigns for diners1.
6. Budget-Friendly Offline Marketing
| Tactic | Cost | Reach | Placement/Distribution | Key Benefit |
|---|---|---|---|---|
| Posters/Banners | Low-Med | High | Colleges, cafes, public spots | Broad awareness, visual impact |
| Flyers/Brochures | Low | Medium-High | Colleges, events, local areas | Direct, trackable offers |
| Tabletop Promos | Very Low | All customers | Pub tables | Upsell, promote repeat visits |
| Branded Merchandise | Med | Medium | Events, group bookings | Brand recall, word-of-mouth |
| Event Sponsorship | Med | Targeted | College fests, sports | Community goodwill, direct access |
| Cross-Promotions | Very Low | Shared | Partner businesses | Mutual audience growth |
| Community Boards | Low | Local community | Apartments, supermarkets | Trusted, community-based outreach |
Execution Details:
- Poster Design: Bold, colorful, QR codes for menu/events, “Student Specials” and “1+1 Offers” highlighted5.
- Flyer Distribution: College gates, local events, residential complexes, with “Bring this flyer for 10% off” coupon.
- Tabletop Promos: Mini-flyers/tent cards on every table, updated weekly.
- Branded Merchandise: Pens, mugs, keychains as event giveaways.
- Event Sponsorship: Sponsor college fests, sports events, with banners and exclusive after-party deals.
- Cross-Promos: Partner with gyms, salons, and stores for flyer exchange and bundled offers.
7. In-Pub Experience & Ambience
- Instagrammable Decor: Neon signs, tropical props, dedicated photo wall5.
- Free Wi-Fi & Charging: Essential for students and professionals
- Flexible Seating: Group tables, cozy corners, outdoor options
- Staff Training: Friendly, youthful service; remember regulars and personalize experiences5.
8. Measurement & KPIs
| Metric | Target/Goal | Measurement Tool |
|---|---|---|
| Afternoon Footfall | +30% in 3 months | POS data, manual counts |
| Offer Redemption Rate | 500+ redemptions/month | Coupon codes, POS tracking |
| Social Media Engagement | +1000 followers, 5% engagement rate/month | Instagram/Facebook insights |
| Repeat Visits | 200+ loyalty sign-ups/month | Loyalty program, POS |
| Sales Growth | +20% afternoon revenue in 3 months | Sales reports |
| Event Attendance | 50+ per event, 4+ events/month | RSVP, ticketing, manual count |
9. 30-Day Launch & Execution Timeline
| Week | Action Items |
|---|---|
| Week 1 | Launch student menu, 1+1 offers, happy hour; design/print posters; recruit ambassadors |
| Week 2 | Begin event series (quiz, games); distribute flyers; start campus outreach; run first social contest |
| Week 3 | Host open mic/talent event; launch unlimited snacks deal; influencer outreach |
| Week 4 | Analyze feedback; tweak offers/events; ramp up digital and offline campaigns |
10. Best Practices & Creative Enhancements
- Multi-Channel Advertising: Integrate online and offline for maximum reach63.
- Engaging Visual Content: Use high-quality images/videos of food, drinks, events, and ambience6.
- Compelling Headlines: Posters and ads with action-driven, FOMO-inducing headlines (“Don’t Miss Out on 1+1 Afternoons!”)6.
- Guerrilla Marketing: Flash mobs, costumed mascots, or pop-up games in college areas3.
- Seasonal & Themed Menus: Rotate specials to align with festivals, college events, or trending themes71.
- Contests & Loyalty: Frequent contests, loyalty cards, and referral bonuses to encourage repeat visits4.
11. Summary & Next Steps
- Tiki Village Pub is uniquely positioned to dominate the afternoon hangout scene for both students and the public.
- Magix Marketing Solutions will execute a 360-degree campaign leveraging digital innovation, creative events, and cost-effective offline tactics.
- Immediate action: Approve creative assets, finalize event calendar, and greenlight campus ambassador recruitment.
