Euro School Admissions Growth Case Study
Magix Marketing Solutions Marketing Strategy
1. OVERVIEW
Euro School needed a stronger admissions pipeline due to competitive schools in the surrounding area and low parent awareness. Magix Marketing Solutions developed a comprehensive 3-month Online + Offline Marketing strategy to improve enquiries, campus visits, and final admissions.
2. KEY PROBLEMS IDENTIFIED
2.1 Low Discovery in Local Area
Parents within a 3–5 km radius were unaware of the school’s features, facilities, and achievements.
2.2 Weak Digital Footprint
Google Business Profile had few reviews
Website lacked parent-focused landing pages
Social media was inconsistent
2.3 Offline Outreach Needed Structure
Outdoor ads and brochure distribution were irregular with no tracking or zone planning.
2.4 Follow-Up Delays
Parents were not contacted immediately after enquiry, affecting conversions.
3. MAGIX MARKETING SOLUTIONS – THE 360° STRATEGY
3.1 Branding & Creative Refresh
Presented the school as “A Progressive, Skill-Focused Learning Space”
Updated social media aesthetics
Created new digital creatives for safety, academics, sports, and campus life
3.2 Digital Marketing Actions
Google Business Profile Optimization
New photos uploaded regularly
Review-building campaign with satisfied parents
Keyword-rich posts (admissions, curriculum, sports)
Social Media Management
Weekly reels & posts showing:
student activities
teaching highlights
festivals & events
parent feedback clips
Paid Advertising (Demo Data Representation)
Meta lead ads targeting apartments & family communities
Google search ads focused on keywords like “CBSE school near me”
Enquiry-focused landing page optimized for conversions
Result: A steady month-on-month rise in genuine enquiries.
3.3 Offline Marketing Execution
Ground-Level Outreach
Apartment brochure drops
Local supermarket and community stalls
Small-scale parent interaction booths
Outdoor Branding
Important placements around residential zones:
Bus shelters
Pole kiosks
No-parking boards in societies
Gate banners & road medians
Parent Engagement Activities
Parenting workshop
Open-house events promoted through WhatsApp & SMS
3.4 Admission Counsellor Automation System
WhatsApp auto-reply for instant responses
CRM setup for lead tracking
Follow-up messages designed by Magix for conversions
4. DEMO DATA (Minimal Numbers)
| Metric | Before Campaign | After 3 Months |
|---|---|---|
| Parent Enquiries | Low | 2–3× increase |
| School Tours | Irregular | Weekly scheduled tours |
| Social Media Engagement | Low | Visible month-on-month improvement |
| Admissions | Moderate | Noticeable growth in confirmed seats |
5. RESULTS ACHIEVED
5.1 Increased Enquiry Flow
Consistent enquiries from nearby apartments and search ads.
5.2 Higher Conversion to School Tours
With fast follow-ups, more parents booked campus visits.
5.3 Stronger School Reputation
Visible improvement in online presence and parent perception.
5.4 Sustainable Admissions System
Digital + offline channels created a reliable admissions pipeline.
6. WHAT MADE MAGIX’S STRATEGY SUCCESSFUL
Data-backed targeting
Parent-centric content
Continuous engagement
Community-driven outreach
Local branding placements
Structured CRM automation
7. CONCLUSION
Magix Marketing Solutions successfully improved Euro School’s admissions through powerful storytelling, strong digital execution, hyperlocal outreach, and a structured follow-up system. The balanced approach helped the school achieve consistent admissions growth and enhanced brand credibility.